Monday, August 27, 2007

Viva Viagra?

Growing up as a teenage girl is never easy. I daresay there were days when I wished I were a boy... simply because I felt that girls were getting the short end of the stick when adolescence reared its ugly head.

I remember being HORRIFIED to know that sanitary products were going to play a major part in my life... at least every 28 days or so. I also remembered the first time I saw a television commercial for sanitary products and how mortified I was that one could be in the midst of determining who shot JR when out of nowhere, Tampax began boasting of their super absorbency.

Was nothing sacred?! Did the advertising executives have no couth whatsoever? Are these people INSANE?

Now that I am a mature woman, I realize that marketing and advertising is a lucrative field and one must go the extra mile to capture the mass public's attention. Super Bowl Sunday is not nearly so much about football anymore as it is about the 1.2 million dollar 30 second commercial for Bud Light, or Cadillac, or Coca-Cola. I have learned to embrace the marketing Einsteins who develop new and unique ways to entice me to purchase a particular product.

But I would love to meet the nimrods who developed the latest Viagra commercial.

Viagra is apparently such a wonderful product that men will gather together in an empty bar area and rewrite Elvis Presley tunes to sing its praises. Does anyone else find this unusual at the least and disturbing at best? Not that there is anything wrong with Viagra... I am sure there are millions of men who are overjoyed that such a drug exists.

But, do they really sit around and stare into each other's eyes and sing its praises? Do they grin at each other whilst strumming a guitar, thumping a bass, playing piano or drums and exclaim "Viva Viagra!" To the world?

I believe this is, by far, one of the worst television advertising campaigns I have ever seen. Does it make me want to rush out and purchase the product? No. Does it make me want to gather these men together and have them discuss their feelings with a trained counselor? Yes.

Perhaps their penance will be to watch 24 hours of nonstop Kotex commercials.

2 comments:

SusanM said...

I have to say that Always telling me to have a "happy period" is worse than any man singing Viagra's praises! I mean, c'mon! There is NOTHING happy about it!

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